Joan Lewis, after six years with Staples, Inc appointed as Senior Vice President of Marketing. It should work for fifteen months along with his predecessor, a legacy in the organization, "thoroughly" before he goes. This case is set nine months after she began working with the marketing department. At this time, Staples had just come out of a long period of court because of FTC antitrust lawsuit challenging the merger attempts Staples "from Office Depot. Following the merger, Lewis needs to determine how the marketing department can most effectively and efficiently help the company maintain its competitive advantage in increasingly competitive and complex market. Similar to the problems facing the middle manager to "take responsibility" and change management in the revitalization of the situation in which more evolutionary approach is appropriate.
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by Linda A. Hill, Jennifer M. Suesse Source: Harvard Business School 14 pages. Publication Date: March 23, 2000. Prod. # : 400065-PDF-ENG
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