Describes how JCDecaux, the second largest global outdoor advertising, has become a world leader in the field of advertising street furniture in the rapid consolidation of the business environment. It also explains why, in the late 1990s, JCDecaux diversified its activities in billboards and outdoor advertising in transport, the reaction of competitors attacks. Place students in the position of Jean-François Decaux and his brother Jean-Charles Decaux, sons of the founder, and JC Decaux co-leaders, who, in late 2004, to explore ways to further the success of 73% of family businesses. "Hide
by John R. Wells, Monica Stachowiak, Vincent Dessain Source: Harvard Business School 32 pages. Publication Date: February 10, 2005. Prod. #: 705458-PDF-ENG
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