JBS is all over the world, and a Brazilian protein company that began in beef, but has rapidly expanded into pork and chicken. The company faces many critics who announce that it has grown rapidly and that it is overextended financially. The case scenario assists the readers to present their own views and consider whether the success and failure is because the CEO, Wesley Batista's personal style.
A current issue is the recent growth of the business into value-added protein products in a division called JBS Foods.
PUBLICATION DATE: December 12, 2014 PRODUCT #: 515066-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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