Jay Winsten and the Designated Driver Campaign Case Solution
For Health Communication at the Harvard T.H. Chan School of Public Health and wellness Director Jay Winsten led a nationwide mass media campaign, the Harvard Alcohol Project, likewise understood as the Designated Driver Campaign, to quickly diffuse the "designated driver" into the American lexicon and culture. The campaign broke brand-new ground while doing so, most significantly by utilizing on an unmatched scale the Hollywood home entertainment neighborhood's strength to share information and assist in social knowing.
Writers included the campaign's designated driver message into the scripts of more than 160 prime-time television episodes throughout 4 tv times. The campaign convinced great deals of Americans to embrace the practice of picking a designated driver-i.e., a member of a social group who consents to remain sober in order to securely own others in the group who have actually been consuming alcohol. The campaign offered a design for a generation of supporters looking for to set in motion the power of Hollywood to advance social causes, and persuaded financing companies that media advocacy projects deserved supporting.
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
PUBLICATION DATE: February 22, 2017
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