Japan Net Bank (JNB), the first Internet bank in Japan with no physical branches, was launched in October 2000. It attracts mostly young customers looking for a comfortable, non-stop banking services with much more competitive interest rates and transaction costs than traditional Japanese banks. Its channels enabled mobile Internet access I-MODE and fixed Internet. JNB to rely on flexible, open computer systems and small, young labor force in order to minimize operating costs. Its shareholders, including the parent company Sumitomo Mitsui Banking Corporation, and NTT DoCoMo (ISP I-MODE), were all large companies from various industries. As of April 2001, JNB had 130,000 customers. But it is necessary to address a number of issues before it can achieve long-term success in the face of strong competition from brick-and-mortar banks and new Internet-only banks. One such issue was how to get acquainted with the use of wide fluctuations without overinvesting;. Another was the union management, ie how to cooperate with alliance partners to achieve competitive advantage "Hide
by Ali F. Farhoomand, Vincent Mak, Pauline Ng Source: University of Hong Kong, 14 pages. Publication Date: January 24, 2002. Prod. #: HKU178-PDF-ENG
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