Jan Carlzon: CEO at SAS (B) Case Solution
This note formed as an in-class donation to emphasize the long-lasting administration dedication needed to influence a company and straighten to a brand-new tactical objective. Permits a more well balanced assessment of Carlzon's management capabilities and constraints.
This note surrounds Carlzon's brand-new focus on the surface on structure alliances and getting travel service business. Explains the monetary issues arising from the economic downturn and also the Gulf Battle situation.
PUBLICATION DATE: May 18, 1992
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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