Describes the actions of January Carlzon responsibility CEO for SAS in times of financial and organizational difficulties. Tracing the development Carlzon as a manager, it focuses on the way in which it has developed, and then transmitted clearly and motivate strategic mission to become the "Best Entrepreneur of the airline in the world." After an exciting twist, organizational problems arise again, and it ends Carlzon wondering if its "second wave" can provide the same impetus that he got on his first wave. The main forces of clear and well captured strategic mission (strategic goals), but also examines the challenges and constraints that might arise. In particular, it focuses on the general problem of motivation of middle managers, who often feel disenfranchised in the front line empowerment. "Hide
by Christopher A. Bartlett, Kenton W. Elderkin, Barbara Feinberg Source: Harvard Business School 14 pages. Publication Date: May 19, 1992. Prod. #: 392149-PDF-ENG
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