Jamcracker, well-funded, the young company is trying to change the way IT services are delivered in a period of high pessimism. Jamcracker trying to popularize the "Application Service Provider" (ASP) delivery model, which, if successful, to take the industry to a new level of maturity vertically disintegrated. But it is a bold concept that he sells cautious group of potential buyers. The case raises questions about how to implement and sell a new concept of service of the company. "Hide
by Robert D. Austin Source: Harvard Business School 19 pages. Publication Date: July 26, 2001. Prod. #: 602007-PDF-ENG
