Jaipur Literature Festival – Beyond the Festival Template Harvard Case Solution & Analysis

JLF provided a stage for international authors and Indian language authors from the subcontinent to take part in a dialogue that was literary. By 2011, JLF attracted the largest festival audience in the Asian Pacific area with around 60,000 visitors from 24 countries. It featured 100 musicians in 20 concerts, and 224 speakers in 140 sessions.

The character of the festival had altered from the earlier more cozy days and had created a momentum that, if not managed correctly, could compromise aims such as the democratic ethos of the festival. Its sales was still exceeded by its expenses while JLF had attained critical success and explosive growth. Could JLF locate an organizational and financial "template" which could sutain the festival into the future?

PUBLICATION DATE: November 23, 2011 PRODUCT #: 712401-PDF-ENG

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