Jaguar describes the product market problems in 1989, and its appeal to GM and Ford as an acquisition target. Students were asked to evaluate the suitability of GM and Ford as business partners for Jaguar, and determine how much each should be willing to pay to acquire part or all of the Jaguar. They were also asked to formulate tactics to extract the highest possible price from each participant. "Hide
by Timothy A. Luehrman, Robert W. Lightfoot Source: Harvard Business School 16 pages. Publication date: April 18, 1991. Prod. #: +291034- PDF-ENG
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