The CEO has achieved early success of bringing Jadelink products to Shanghai, the most trendy city in China and growing sales rapidly. However the company needs to expand the business to international luxury goods markets and the Asian.
This demands intensive capital to continue to develop the business scale. This case analyzes the consideration of acquiring venture capital, handling company growth and venturing a new company in the China market. Additionally, it allows discussion of variables leading to a successful entrepreneurship and dealing with company exceptionally connected with people connection, sector custom and merchandise design and innovation.
PUBLICATION DATE: July 17, 2008 PRODUCT #: 908M52-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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