Jade Magnet was amongst India's largest creative crowdsourcing platform. It had developed from an entrepreneurship endeavor notion of two MBA students to one that had completed more than 700 jobs for 200 brands through 3,000 providers that offered a range of creative services. The founders were preparing for a meeting with their mentor and angel investor to discuss several issues including whether to grow the company by expanding domestically in India and/or growing globally into the Middle East as 2011 was coming to a close. A decision to go into the Middle East would raise further questions concerning branding, adversaries, outside capital sources, joint ventures and market knowledge. T.N. Swaminathan and Arun Thamizhvanan are affiliated with Great Lakes Institute of Management.
PUBLICATION DATE: September 20, 2013 PRODUCT #: W13391-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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