This case B is about a youthful VC-backed technology business in the UK, attempting to turn around from a near-death crisis cannot be taught as a stand alone case, but is a direct continuance of the FocusCase "JacobsRimell (A): Leading out of Insolvency". This second part exemplified the choices the firm chose during and following the crisis (caused by having surprisingly lost two big contracts within an extremely short time) with regard to funding, market focus, product, HR issues, placement, and the overall survival strategy of the firm and which consequences this had. The development is described over several years until the company achieves an exit through a trade-sale to a sizable corporation.
PUBLICATION DATE: January 12, 2011 PRODUCT #: IES492-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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