Jacobs Suchard, a Swiss-based coffee and chocolate manufacturer, is preparing for a common market and EEC 1992. At the material time, the company continues to be organized to independent, local markets of the country, and believes that it should move toward a more global structure of the organization. The case covers the actions taken to date and future plans. "Hide
by Robert G. Eccles, Philip Holland Source: Harvard Business School 20 pages. Publication Date: May 19, 1989. Prod. #: 489106-PDF-ENG