Jabwood, timber trading company with four branches in Lebanon belongs to the family Jabado, considering international expansion into new markets - particularly Saudi Arabia and China - to offset the decline in revenues. This case is the macroeconomic situation in Lebanon, China and Saudi Arabia, as well as the forest industry in these countries. Characteristics of successful international expansion are considered. In addition to the definition of criteria for the attractiveness of each country, the case requires a decision on market entry strategies to ensure the successful expansion of the company. Given the risks and trade-offs in each country, Jabwood must decide whether to extend, in any market, or as to the mode of entry should be taken to increase your chances of success. "Hide
by Marina Apaydin, Rami Jabado, Hiba Obaid, Balsam Danhash Source: Richard Ivey School of Business Foundation 17 pages. Publication Date: November 21, 2012. Prod. #: W12320-PDF-ENG
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