Jabwood, a wood trading corporation with four branches in Lebanon possessed by the Jabado family, is reflecting international development into new market - particularly, Saudi Arabia and China - to compensate for a decline in sales. This case analyzes the wood business in those countries as well as the macroeconomic environment of China, Lebanon and Saudi Arabia.
The skin tone of a successful international expansion is considered. The case takes a decision on a market entry strategy that will guarantee a successful expansion for the organization along with identifying the criteria of attractiveness for each country. Given the risks and tradeoffs in every single nation, Jabwood has to decide on the mode of entry it should embrace to improve its chances of success as well as whether it should grow in either market or both.
PUBLICATION DATE: November 21, 2012 PRODUCT #: W12320-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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