J.J. Murphy's Brewery Case Solution
Abstract:
The beer industry in Ireland was controlled by Guiness with 90% overall market share. Heineken's licensee, J.J. Murphy & Co, held just 4% and in July 1982 entered into insolvency. Heineken needed to choose exactly what action to take.
Pedagogical Goals:
The focus is on the regional measurements of handling an international corporation.
This is just an excerpt. This case is about Strategy
published: 01 Jan 1984
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