This case is used in Darden's required EMBA first-year Marketing class. It may also be used in course modules covering Brand Management or Pricing. A financial analyst consider a presentation by an investor in J. C. Penney and the allegation of the firm's turnaround strategy.
This case provides a substitute strategy to the marketplace positioning discussion in the two-part case, "J. C. Penney: Reinventing Fair and Square Deals (A and B)" (UVA-M-0835 and UVA-M 0836). It comprises the views of the CEO of Pershing Square Capital Management, who holds more than 18% of the business stock and considers that the firm is poised for a major turnaround.
PUBLICATION DATE: September 28, 2012 PRODUCT #: UV6547-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Air France Internet Marketing: Optimizing Google Yahoo MSN and Kayak Sponsored Search
Toppits Foods Ltd.
Reebok Pursuing Generation X
Keurig at Home
Developing and Marketing a Blockbuster Drug: Lessons from Eli Lillys Experience with Prozac
Marketing in the Age of the Network: From Marketplace to U-Space
Tactical Implementation: The Devil Is in the Details
Arrow Electronics Solution
Accelerated Innovation: The New Challenge From China
Lance Armstrong and Livestrong Foundation: Rising Again After the Fall
