J. C. Penney: Reinventing Fair and Square Deals (B) Harvard Case Solution & Analysis

In this second section of a two-part case, the outcomes of an innovative fresh pricing strategy for a department store that was venerated are reviewed and its particular positioning going ahead is investigated.

PUBLICATION DATE: July 20, 2012 PRODUCT #: UV6402-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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