New CEO and a new president of JC Penney Company, Inc (JCP), strengthens the company's new strategy-based pricing "Everyday fair prices." This is the first reaction of the market indicating the likelihood of success? This is part one of a two-part case contextualizes initiatives and provides tools for study of differentiation in the developing market. "Hide
by Paul W. Farris, Ronald T Wilcox, Sylvia Thompson Source: Darden School of Business 11 pages. Publication Date: July 20, 2012. Prod. #: UV6401-PDF-ENG
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