iWatch Marketing Plan Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Current Market Situation

Financial review

Apple Inc. is the American multinational corporation which was started by Steve Jobs and Steve Wozniak. It was founded in April 1976 in Cupertino, California, U.S. The organization deals with the manufacturing and designing of electronic and computer software products. Apple has released many unique and successful products over the years. The company is known for many products such as Apple Macintosh line of computers, Power Book, iPhone, iPod, iPads and all software applications. There are 364 stores of Apple worldwide and mostly all the stores deal in the hardware and software products. Apple Inc. has been a great player in the market, providing new technologies induced in its products. Apple Inc. was able to earn the value of the $65.07 billion in the year 2010, whereas, the Gross Income was estimated to be $25.57 billion. On August 24, 2011, Steve Jobs resigned from his position as CEO of Apple and became Apple’s Chairman, whereas, he was replaced by Tim Cook. On October 5, 2011, the death of Jobs was announced by Apple. The revenue generated in the year 2011 was estimated to be $108.6 billion as the company was affected by the death of Jobs. Moreover, in the year 2012 the revenues increased to $155.97 billion with the release of iPhone 4S and iPhone 5 and also the third and fourth generation iPads. In 2013, Cook decided to further penetrate the Indian Market and due to this iPhone sales in India grew to 400%. Whereas, the total sales recorded in 2013 were $170.87 billion which highlighted an increase in the sales as compared to year 2012. Moreover, the company recorded $182.35 billion in the year 2014 having fiscal year October-September and the Gross Income was estimated to be $70.38 billion.

Market Description

This is the era of new technologies. There are different countries all over the world coming up with new electronic gadgets inducing latest technologies to cope up with the rising demands of the customers. With the rapid reforms in the electronic industry and birth of the smartphones gave boom in the market. The electronic market includes many different types of gadgets like smartphones, tablets, laptops and smart watches. The targeted market for these products is mainly the end consumers. Moreover, these products are much diversified and are induced with cutting edge technology to have an appropriate position in the market.

There are different brands in the market each having strengths of its unique products and features that they have to offer to the consumers. Each brand has its own products and benefits which are different from other brands in the market. For instance, in the smart watch market there are different numbers of brands providing the specialized and unique smart watch in the market. The smart watch is differed according to the needs and demands of the consumers depending on the brand. They are computerized watches that are more than for time keeping. These watches are whole computer on the wrist having unique features. These watches are based on running apps, operating systems, portable media players, FM radio, sharing of the files via Bluetooth and also having features of making phone calls and capturing pictures via the smart camera in these watches. There are different brands in the market, as they are all marketing different smart watches. Different watches released in the year 2014, as it is the year of innovation and modernization. The different brands of smart watches distinguish their watches via different features they have to offer. Such as the smart watches are distinguished by the LED that is installed in the watch, the battery timing, third generation modems, touch and user friendliness. The brands mainly emphasized on innovation and introducing new technology in the market for attracting the customers.

Product Review

iWatch by Apple Inc. offers different features, such as it runs on IOS 8 and it can integrate with iPhone and iPod Touch. It can be also connected with the calendars, contacts and the schedule. It knows how much time is meant for the customers. It not only offers sending the messages, emails and calling, but it also provides features of drawing the emotions with the help of fingers..................................

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