Additive (A) case. “Hide by Terry H. Deutscher, Daniel D. Campbell Source: Richard Ivey School of Business Foundation 5 pages. Publication Date: March 10, 1999. Prod. #: 99A005-PDF-ENG
Additive (A) case. “Hide by Terry H. Deutscher, Daniel D. Campbell Source: Richard Ivey School of Business Foundation 5 pages. Publication Date: March 10, 1999. Prod. #: 99A005-PDF-ENG
Looking for a creative opportunity to promote products 3M medical professionals, 3M Chile sales manager developed the idea of first aid kits or “botiquin”, which can be used as promotional gifts. Managers in the world headquarters of the company has not previously focused on branded first aid kits. It was the same all over the […]
China was a division of Intel Corporation Intel, U.S. $ 20 billion semiconductor manufacturer. The newly appointed head of the department decides that the employee meets the emotional, deep resentment, creating the potential for conflict within the department. This incident makes the manager to examine whether there is profound organizational and communication problems, it should […]
President of the Canadian Pacific Western Brewing Company prepares Japan’s entry market strategy for the newly developed organic beer company. Although she has extensive experience in Japan, a number of factors in the game that make this product entry particularly complex. The first product is unlike any other on the market. Secondly, the Japanese consumer […]
Taiwan United Microelectronics Corp (UMC), one of the leading semiconductor foundries in the world has increased dramatically over the past 16 years. UMC pursuing a strategy of vertical disintegration as part of the vision of becoming chairman of UMC in the “pure-play” foundry. This case is of major technological and competitive forces affecting the industry […]