Mondex Canada (B) 

Additive (A) case. “Hide by Sid L. Huff, Mike Wade Source: Richard Ivey School of Business Foundation 4 pages. Publication Date: December 17, 1998. Prod. #: 98E022-PDF-ENG

Ben & Jerrys–Japan 

Director General of Home, Ben & Jerry’s, Inc., needed to obtain significant sales and earnings increase, despite the excellent brand of the company, it is losing market share and struggling to make a profit. The company’s product was on the shelves in all U.S. states, but efforts to enter foreign markets was only by chance, […]

Chinese Fireworks Industry 

This case shows that the industry is experiencing increased competition and regulation. Chinese fireworks industry thrived after China adopted the policy of “open doors” in the late 1970s and has grown to represent 90% of the fireworks in the world exports. However, since the mid-1990s, security concerns led governments both in China and abroad to […]

Monsanto and the Global Water Treatment Industry 

Monsanto, the giant biotechnology are very committed to sustainable development, it is necessary to assess the attractiveness of drinking water treatment industry before deciding its accession to the Convention. Four dimensions of the global industry of water treatment are described: products and services, applications, end users, and geographical markets. Drinking water segment, which is classified […]

Nike Inc.: Developing an Effective Public Relations Strategy 

It has been almost ten years since the first article appeared in the media claimed that factories subcontracted to Nike in China and Indonesia were to force the workers to work long hours for low wages and physically insulting managers. The article was the seed of a media campaign that created a nightmare for the […]

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