Head of sales and marketing in major medical device companies must decide how to assign it to sales. It compares sales in the pharmaceutical, specialty pharmaceutical and device industry and analyzes the reasons for the differences. "Hide
by Regina E. Herzlinger, William Lagor, Christopher Perry, Scott St. Germain Source: Harvard Business School 30 pages. Publication Date: August 14, 2003. Prod. #: 304012-PDF-ENG
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