In June 2012, an Indian conglomerate recognized internationally for its sustainability initiatives, ITC Limited, was deliberating on the best way to use its model of inclusive rise in growth to a new initiative in dairy farming. Known for expertise in creating new innovative business models, ITC had developed shared worth for investors, companies and societies by leveraging synergies across companies.
However, the expertise demanded in dairy farming was unexplored, logistical issues loomed big and also too little clarity encompassed the dairy development's integration with present ITC businesses. Due to the complexities involved in diversifying and growing to another sector, the chairman and his leadership team of ITC wondered whether they could once more create common value. Author Vidhi Chaudhri is affiliated with Erasmus University Rotterdam and Asha Kaul is affiliated with Indian Institute of Management, Ahmedabad.
Publication Date: June 20, 2013 Product #: W13249-PDF-ENG
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