Soybean farmers in India have traditionally sold their products through the inefficient and often unfair physical markets (Mandi). Farmers are generally poor and illiterate, and often have to be "cost-hostages" after the difficult road to Mandi. They also have very limited access to information and education on agricultural techniques. Describes the use of Internet technologies to achieve these farmers and, in particular, considering a new system called eChoupal, developed by the Indian conglomerate ITC. EChoupal been reengineered outdated export soy supply chain using digital technologies in rural farm. Based on intelligent understanding of technology, sociology, and the incentives of various actors, eChoupal provides farmers efficient price discovery methods , fair trade and the exchange of information in the interest of all in the channel. discuss achievements, opportunities and challenges of the new managers of the supply chain. "Hide
the itc e choupal initiative case solution
by David M. Upton, Virginia A. Fuller Source: HBS Premier Case Collection 20 pages. date : October 28, 2003. Prod. #: 604016-PDF-ENGThe ITC eChoupal Initiative Case Solution
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