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Intrinsic Factors

In this case where the company has launched a database software Reaper is a significant development for Calder Fleet world because now the company will have access to over 4,500,000 people that can serve the needs of clients to promote the brand and promotional schemes to the desired target market and the audience. James, the project manager at Calder Fleet world could gain intrinsic reward or advantage from the database Reaper because as the case states, James had been a part of the company for over a decade and therefore he wanted to make a move on with his own advertising agency probably. This database information from Reaper can help him get the customers that will helpful in attracting and exciting customers to his agency for future business endeavors.

This can be the base for James the project manager to probably utilize the data for which can help his own agency to extract information. Emily can also reap rewards because she is an independent IT professional and working with a company of such stature and a software developer for a mass audience can gain her better command over the development of similar other software. This is something that is legal because the contract indicates she cannot share information of the database with others, but she can manufacture similar ones at her own will and decision.

Prioritization

	Factor	Related Issues
1	Legal Factors	Customer data should be leaked
2	Intrinsic Factors	The data can help the company in making personal advertising agency
3	Employment and the Social Factors
4	Professional Factors	Sold to another company
5	Personal Factors	Depends upon the upbringing of the individual and his behaviours
6

Decision

The decisions have been made as per the rationale analysis. The decision made should be entirely based on the fact that the customers' data should be the confidential aspect and element of the company. Companies operating in the industry of advertising and promotions should ensure the data is kept under special security. Although many might argue that the data is universal, one and should be transferred to others easily.

The demographics cannot change for a specific country, but over here the problem is that customer normally do not like being called and given details of the scheme, along with this Federal Prison also emphasis on the fact that data transferred to others is an illegal and criminal activity on part of the specific company. Calder Fleet world the company who has developed the database Reaper has to take all steps in making it a reliable database which can be entirely be used by the company in engaging and involving customers on a regular basis because data extraction on a regular basis is not an easy thing. The unique selling proposition of the company is also the fact that it has a database which hold a record of over 4 million users in the country. Therefore, the decision is quite simple Calder Fleet world needs to keep a check and balance of the customer data to the best of its resources.

Discussion

The most important factors inherited from the overall scenario presented in the case was the introduction of Reaper the database software which was launched or initiated by the company in order to extract customer information at a larger scale with less time and efforts. This was the reason a consultant was hired Emily, to look after in an installation and execution at the company. The most predominant factors were obviously the company growth and targeting clients which can best represent the overall outcomes.

The decision to prioritize the factors as done in the research is mainly due to the below discussed reasons. The most important aspect has to be the legal factor. It is so because of the data company has of its clients. The reliability and the accuracy of the data makes it a content that should and must not be leaked under any circumstances. In the scenario, Michael sold Brisbane data to a local company which misused it and the blame of data sharing was transferred to Calder Fleet world because the mails proved that the data came from here. Therefore, keeping employees aligned to this fact has to be prioritized. Second in line comes the intrinsic reward factor, it is so because as the scenario depicts James the Project Manager was looking to move on and open up an ad agency by himself. This required customer data to be used which was easily available to him via the 32 GD USB stick that had all the customer data and private confidential details that should have not been kept so openly........................................

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