Describes the different values of the engineering techniques used Isuzu. Shows how Isuzu reduces cost of production while improving their functionality within the constraints of the target price. "Hide
by Robin Cooper, Takeo Yoshikawa Source: Harvard Business School 15 pages. Publication Date: October 12, 1994. Prod. #: 195054-PDF-ENG
Related Case Solutions & Analyses:
Lego: The Crisis
Netflix can it recover from strategy mistakes
The Rules of Genius: An Innovator’s Guide to Creativity
Growing the Online Portal of Business Fundas
Flatpebble.com: Online Services Marketplace
Single-Stock Futures
Moda Operandi: A New Style of Fashion Retail
Sushilicious: Standing Out in a Crowded Field
Ocean 42SS: Fishing Boat
Partners in Child Protection Svcs: DSS and La Alianza Hispana (A)
