Forging strategic alliances was a common method used by operators become portals to expand their repertoire of services and increase the capacity of its e-commerce sites. Those who seek to develop and strengthen its presence in other countries have gone further by signing agreements with indigenous companies to make better use of their knowledge and familiarity with the local industry. Irrespective of their country of origin, these portals have adopted a similar strategy to attract more users to their sites. iSteelAsia was using the same strategy of offering a number of third-party services and the creation of affiliated portals to other countries. However, in an unprecedented move, he goes a step further. Instead of finding a strategic partner to promote its presence in other countries, it offers to buy stake in steel trader. "Hide
by Ali F. Farhoomand, ectodermal Tan Source: University of Hong Kong, 19 pages. Publication Date: January 1, 2000. Prod. #: HKU114-PDF-ENG
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