Is Your Company Choosing the Best Innovation Ideas Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

There is no shortage of advice and resources, how to turn corporations in the fountains of creative ideas. However, as the veteran leaders of innovative campaigns known problem for most large organizations, as a rule, not a shortage of ideas, is figure out how to find out good. As experienced managers know, delegating important decisions comes with risks. The Corporation may eventually promote the ideas management does not consider worthy, on the contrary, it can not carry out projects to management would help them to know about them. Therefore, it is important for policy-makers to understand the mechanisms at work when their staff evaluates each other's ideas, so that managers can develop an effective screening process idea to hone in on ideas that make a real contribution to the organization as they move through the innovation funnel. In this article, based on a study of more than 10,000 innovative proposals within large multinational corporations, considers what happens when ideas are screened through a large organization. Senior managers need to design systems, or funnel, where the ideas they are likely to benefit either (a) subordinate managers selected for further evaluation on their level, or (b) if the ideas are important enough, or the promise of the flag on higher guide for further evaluation. In a sense, the real challenge in the selection of good ideas to optimize the compromise between direct costs choice, on the one hand, and the costs of both missing out on the good ideas and the implementation of the false ideas of the other. The author describes seven "screw" that senior managers can adapt to their specific situation to the most promising innovations and only those, have a good chance of being implemented. "Hide
by Marcus Reitzig Source: MIT Sloan Management Review 6 pages. Publication Date: July 1, 2011. Prod. #: SMR388-PDF-ENG