Is Sony Turning Around Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Instead of taking the most commonly used standards that apply to the taste and more consumers, the traditional emphasis on their Sony technology trapped themselves into a state of «Galapagos-tion" (garapagosu-ka), which distinguishes the company from global competition. Since the mid-1990s, company is struggling with unstable profit and sales in its electronics business as its main aggressively expanding its activities in the sector of entertainment content. number of restructuring strategies have been implemented, but the effect is hardly sustained due to various internal conflicts inside the company. in mid-2005 non-Japanese, Sir Howard Stringer has been appointed the first Western CEO and Chairman of Sony. Stringer pushed forward a series of operational restructuring and placed greater emphasis on the development of software and content than tradition Sony on hardware technology. Despite efforts Stringer changes resulted moment of hope to return to Sony, the situation deteriorated in early 2009, when the company announced its first operating loss in 14 years. While the different voices of the problems arose and Sony guide Stringer was questioned another round of restructuring efforts pushed forward Stringer. As Stringer overcome deep entrenched internal resistance that his predecessor could not overcome What went wrong with the legendary electronics giant? Were all of these restructuring efforts and changes that are necessary and useful to turn from Sony? «Hide
by Markus Schuetz, Atsushi Sumi, Claudia HL Woo Source: University of Hong Kong, 30 pages. Publication Date: June 23, 2011. Prod. #: HKU954-PDF-ENG