In 2006, the emerging market for music-enabled mobile phones has been emerging to challenge the dominant position of Apple Computer in the digital music industry. Through its line of iPod portable digital music devices and ITunes Music Store, Apple controlled more than half of the market for hardware music player and online music sales. But developing the ability to merge these devices with mobile phones, and to deliver music mobile phones (via streaming side-loading content from a PC or download over the wireless network in the air), created a potentially market-changing opportunity for players in several industries. Examines the key players, including Apple, major wireless carriers services, such as Cingular, Sprint-Nextel and Verizon Wireless, technologies and services vendors such as RealNetworks and Microsoft, as well as mobile virtual network operators, such as Virgin Mobile. Covers origin mobile music business, projections of the potential size, its technological blocks (eg, formats, digital rights management system, wireless infrastructure, power and telephone), and the main speakers - a method of music delivery, price, mobile integration -., that characterize the models of mobile music business "Hide
by Michael Slind, David B. Yoffie, Travis D. Merrill Source: Harvard Business School 29 pages. Publication Date: Aug 02, 2006. Prod. #: 707419-PDF-ENG
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