Apple's iPhone launch marked a key new chapter in the history of mobile music (combining digital music players to mobile phones). IPhone combined music player, cell phone, and a mobile Internet device, along with a camera and other features. By September 2007, only 74 days after the beginning of June, iPhone, Apple and its mobile carrier partner AT & T Mobility has sold one million units. When Apple CEO Steve Jobs introduced the product in January 2007, he said that the purpose behind it was to "reinvent the phone." However, both devices and mobile services provided by AT & T involves restrictions that would prevent the long-term prospects for the iPhone. At the same time, manufacturers of phones and other mobile operators have led or will soon bring, different "iPhone killer" on the market. "Hide
by David B. Yoffie, Michael Slind Source: Harvard Business School 6 pages. Publication date: 05 Oct 2007. Prod. #: 708451-PDF-ENG
Related Case Solutions & Analyses:
Toledo Foundry
The Freelancers Union (B)
Illycaffe and Gruppo illy (A): Expanding Beyond Gourmet Coffee
Codon Devices
Wal-Mart: Nonmarket Pressure and Reputation Risk (B)
General Managers Leadership Challenge: Building a Self-Renewing Institution
Black Caucus Groups at Xerox Corp. (A)
FX Risk Hedging at EADS
WBS project network
University of Trent
