Firms trying to take advantage of outsourcing and distributing innovation can bridge the tension between value creation and value capture by altering the modular construction of their technical systems. Particularly, this informative article launches the notion of "IP modularity," which seeks to defend and capture value from intellectual property. The article details what is implied from a system to be “IP-modular,” exemplifies the application of the theory in frequent practical conditions, and present an all-encompassing framework that may be used to design and evaluate value capture strategies for modular systems.
PUBLICATION DATE: August 01, 2013 PRODUCT #: CMR545-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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