Simon Rothman had lately been promoted from executive-in-residence to Partner at esteemed venture capital firm Greylock Partners and placed in charge of managing a $100 million early-stage fund dedication focused on internet markets.
In Greylock's viewpoint, 2014 was a special moment in time the launch of a boom in the space that was being catalyzed social identity and by mobile technology, for internet markets. Rothman was the proper man for the task. An eBay worker that was early, had founded eBay Motors and turned it into a multi-billion dollar business and in addition guided several successful online marketplaces like Lyft, Wanelo and TaskRabbit.
For his first investment as Partner, Rothman was especially considering the food delivery space, which was ripe for disruption by on-line marketplaces. Rothman had a couple of weeks, a doctrine on how to assess marketplace businesses, and five food delivery startup alternatives to pick from to produce his first ever investment as a Partner at Greylock.
PUBLICATION DATE: June 13, 2014 PRODUCT #: 714520-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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