In late 2008, a team from Intuit's office in Bangalore, India is evaluating an opportunity to launch a brand new enterprise that would use SMS to deliver crop cost information to farmers in India.The case describes the arrangement of Indian agriculture and also the difficulties experienced by farmers, who were often used by middlemen who entered into obtuse private arrangements with wholesale buyers.
After five weeks of research, the team concludes the opportunity warrants further exploration. The inquiry is, what should they do next?
PUBLICATION DATE: August 25, 2012 PRODUCT #: 813P09-PDF-POR
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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