In late 2008, a team from the office of the company Intuit in Bangalore, India appreciates the opportunity to start a new venture that will use SMS for communication crop prices for farmers in India.The case describes the structure of Indian agriculture and the problems faced by farmers, who often operate intermediaries who have entered into a blind private arrangements with wholesalers. After five weeks of research, concluded that the ability to require further investigation. The question is, what should they do next? "Hide
by Thomas R. Eisenmann, Tania Bijlani Source: Harvard Business School 16 pages. Publication Date: August 25, 2012. Prod. #: 813062-PDF-ENG
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