This study provides an overview of the growth of Intuit, and in particular, sales and service initiatives that promote the growth of the company has historically run by the corporation. It also outlines some of the processes and cultural values, as well as the staff and management of specific behaviors that were the basis for these initiatives. "Hide
by Frank V. Cespedes Source: Harvard Business School 8 pages. Publication Date: August 13, 2009. Prod. #: 810018-PDF-ENG