Main Issues/Objectives

Even if XFL is aninaugurated football league worth $100 million, it has turned to failure from an innovative idea in just one season. There are many reasons of its failure such as lack of leadership and talent. In addition to this, the main issues were similar to being a fox in a relationship to the concept of a hedgehog as well as positioning.

In 2000, XFL was introduced by Vince McMahon, the basic objective behind the XFL football league was to reinvent and revolutionize professional football. It seemed to be a new type of football that would throw away rules of traditionalfootball in order to change the game at its core andsensationalize violence as well.

Introducing the XFL Harvard Case Solution & Analysis

Do and don’ts while launching a brand

Before commencing to launch a new brand, one should make no mistakes about it. Simply put, the brand is defined by the perception of the customer about one’s business.Building a strong brand is a complete process and cannothappen overnight. There is a need to simplify the path for the process of brand building which refers tothe basic foundation for building a strongbrand, the do and don’ts are tabulated below;

Should do

Should not do

To critically evaluate the target audience.

Define a mission statement of the brand.

Create a tag line or logo.

To let the brand personality shine.

To integrate the new brand into each and every aspect of business.

To be the biggest advocate of your brand (Gregory, 2017).

One should be customer oriented rather than competitor oriented.

Ensure that the business has strong angle and all objectives and actions align with it.

Develop a marketing strategy and then brand should be given a name that might reflect that strategy.

Spend time doing PR and entrepreneurs should do it well and at least try to do this. clearly (Ries, 2016)

Management of a brand during the course of its life cycle

For abusiness interested in the continued profit and growth, a successful and effective management of brand through making strategies and tactical plans issignificantly important. The management is engaged in predicting in some measures of character, likelihood, timing of market and competitive events.

At the development stage, the management is responsible to create the demand of brand and build positive perception among customers during the initial market development stage of brand. This might depend on the newness of brand, its complexity, fit into the needs of customer and the availability of substitutes. At growth stage, the management makes effective decisions regarding whether to improve the product design and function or to make carbon copies of the original product. At maturity stage, the management puts major emphasis on competing with rivals more effectively and starts appealingspecial market segmentson the basis of difference, price or both. At decline stage, the management is liable to initiate a variety of depressive tactics, buyouts and mergers and engage in some activities (Levitt, 1965).....................

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