Despite the e-marketing is widespread, there is currently no template for managers who want to use the Internet / Web and related information technologies to market their goods and services. Provides managers with a comprehensive, effective and practical methods (E-MARKPLAN) for planning, decision analysis, and e-marketing. Uses five case studies to illustrate the variety of electronic marketing activities. E-MARKPLAN consists of five parts: goals, actors (ie, those who receive e-marketing activities), space (eg, theaters of combat), actions and results. E-MARKPLAN methodology is universal and is not limited to e-commerce companies. "Hide
by Sandeep Krishnamurthy Source: Business Horizons 10 pages. Publication Date: January 15, 2006. Prod. #: BH184-PDF-ENG
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