Coin a new term "intrategy", to refer to the study of the internal environment of the company and processes to enhance the unity of the organization, ie the commitment of those who work in it. Also introduces a new model for the diagnosis of culture business organizations in order to facilitate the management of change. "Hide
by Pablo Cardona, M Nuria Chinchilla 8 pages. Publication Date: June 1, 1999. Prod. #: IES086-PDF-ENG
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