"This process will take longer." These were the words that Michael Kaschke, CEO of Carl Zeiss AG, was not surprised to hear how he nurtured the business of intraoperative radiation therapy in microsurgery unit of the company. But he had not expected to take 13 years to get to the end of all the important clinical trials, which is an important contributing to the provision of compensation code. The technology was obviously devastating for him, but as the business has faced problems raising the level of health care for women with breast cancer, he could not help wondering if it was much more room enough in emerging markets. But over 13 years, he told the team the importance of attention, and as the developed markets of Germany, the UK and the U.S. started to hit high growth rates, was he now tells them something else? Was this issue focus or strategic issue sequence?
To enhance their effectiveness, color cases should be printed in color. "Hide
by Willy Shih Source: Harvard Business School 10 pages. Publication Date: July 7, 2011. Prod. #: 612003-PDF-ENG
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