Bill Hambrecht is in a dilemma: he must take a high profile client for its online Dutch auction IPO? Although this will be seen as a real coup that would take business means WR Hambrecht? Should he look for other high-profile clients as it is, or should we try to work with companies on the lower profile of funding, as secondary offering? Or, perhaps, it should work with companies that are too small to attract the attention of the big investment banks that do not really like the whole idea of the Dutch auctions. The case offers a very different setting to apply the theory of disruptive innovation, but one in the industry, which may be very familiar to many students. "Hide
by Willy Shih Source: Video Supplement 5 minutes. Publication Date: March 25, 2010. Prod. #: 610708-VID-ENG
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