5 Year Action Plan for Interstate Toyota

Year 1: Focus on the Management and Employees and Marketing

• Recruitment of the employees should be done. Current employees should be tested and the employees who pass the test should be selected. Secondly, newer employees should be hired at lower wages. Also, training programs should be started for employees.
• To attract newer customers, it needs to improve its marketing strategy. It should maintain its focus on direct marketing. Apart from this, it needs to start advertising via printing media and digital media as well. Magazines that attract the younger generations and environmentalists should be targeted by highlighting such factors that would attract them. For example, for younger generations, the advertisement of hybrid cars and electric cars should be the focus and for environmentalists, the focus should be on such cars that are environment friendly.
• Moreover, the contacts that the company has currently should also be used for the marketing purpose.
• Implementation of newest technology should be done to improve customer service and to maintain the records.

Year 2: Increasing the Portfolio

• To gain a competitive edge in the market, the company needs to target hybrid cars and zero-emission automobiles to attract customers from younger generations. The sales of the zero-emission cars is expected to increase by 50 percent after their increase in visibility among youngsters and environmentalists.
• Also, it should focus on cleaner forms of cars by taking into account the factor of the environment.
• Apart from this, it needs to target vehicles like Toyota Prius. It is a hybrid of simple cars that run on gas but also include an electric engine, giving the driver a choice to switch between the two.
• To ensure less pollution, photovoltaic cells should be introduced in the cars, which would conserve energy.
• Also, it can increase the number of loaner cars in its portfolio as currently this is an area that lacks in comparison to other competitors in the market.

Interstate Toyota Harvard Case Solution & Analysis

Year 3: Expansion into New emerging Markets and

• New investments should be attracted for alternatives of cars that are friendly to the environment. These investments should be used for expansion into different markets.
• Currently, it is present in New York, it can target other states of America, one at a time, as too much risk should not be taken.

Year 4: B2B Services via Website

• The company currently has a site but it’s not of much use. It can start it as a tool for education about its portfolio. The site should include as much photographs as possible to clearly show the portfolio along with the details. This site can serve to attract more customers who, though do not have an interest in buying or loaning a car but could change their mind after viewing the details online. Moreover, it can have an option of customized cars for special customers, i.e. large business corporations who can design a car as per their need and this can be forward to Toyota to work on................

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