In this case we launch the Internet of Things to the comprehensive managerial community and explore one of its central tensions: convenience vs. seclusion and secrecy. We clarify the ways in which IoT differs from Web 2.0 and then highlight opportunities, challenges, and managerial guidance. Moreover, we explore the outstanding problem of secrecy and privacy.
As a consequence of large inflation in amounts of consumer-related information and their accessibility in further addition to possible tradeoffs in advantages linked with IoT and in properties of humanness related to the consumer expertise, the managerial problem of seclusion is elevated to a level never before recognized-possibly on par with, or worthy of inclusion as a component of, the classic marketing mix.
PUBLICATION DATE: November 15, 2015 PRODUCT #: BH703-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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