Internationalization Strategies of Emerging Markets Firms Harvard Case Solution & Analysis

Although firms from emerging markets are becoming major global players, our knowledge of how these latecomers to catch up with existing transnational companies is limited. This paper presents a model of internationalization strategies pursued by firms from these markets. These leading emerging markets firms can be better understood in terms of their level of R & D intensity and marketing intensity and are four types of companies: multinational bidders, international exporters and importers; OEM / ODM technological leaders and followers, as well as regional exporters and importers . Based on these analyzes, this paper develops the set of sentences that summarize the internationalization strategies of these firms. "Hide
Hueiting by Cai, Andreas B. Eisingerich Source: California Management Review 23 pages. Publication Date: November 1, 2010. Prod. #: CMR472-PDF-ENG

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