Although businesses from emerging markets are becoming major global players, about how these latecomers catch up with existing transnational firms, our knowledge remains limited. This article summarizes the routines of internationalization strategies pursued by companies from these marketplaces. These leading emerging markets firms can be understood in terms of their rates of R&D intensity and advertising intensity and represent four kinds of companies: multinational competitions; global exporters and importers; OEM/ODM technology leaders and followers; and regional exporters and importers. Based on these analyses, this article develops a set of propositions that summarize the internationalization strategies of these businesses.
PUBLICATION DATE: November 01, 2010 PRODUCT #: CMR472-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
ForeFront Holdings
Business Model
The Agnellis and Fiat: Family Business Governance in a Crisis
Impact of TPL on E-Commerce
Creating and Managing Economic Competitiveness: SAGIA
How the US lost out on IPhone work
ALEAP: A Leap of Faith for Women Entrepreneurs
Sony Music (INDIA)
Flinder Valves and Controls
Dear Diary: My Heart is Racing to Buy a Car
