Didier Cherpitel, director general of the International Federation of Red Cross and Red Crescent Societies (IFRC), is implementing a new strategy that will fundamentally change the role of its International Secretariat. The organization is in the early stages of implementation of the best practice tool called the National Society self-assessment and problem Cherpitel to move forward with the implementation of the tool, while ensuring that the International Secretariat shall take the necessary measures to strengthen the brand and image of the IFRC. "Hide
by John A. Quelch, Nathalie Laidler Source: Harvard Business School 38 pages. Publication Date: May 13, 2003. Prod. #: 503059-PDF-ENG
Related Case Solutions & Analyses:
Mount Everest–1996
Integrative Programs in International Business: The Development of Undergraduate Cohort Programs
Principals Agents and Partners
Corporate Values and Transformation: Sequel
Merck & Co. Inc.: Addressing Third-World Needs Video
Kennecott Copper Corporation
JP MORGAN PRIVATE BANK
Sunac’s Acquisition of Greentown in the Chinese Real Estate Market (B)
Leadership in crisis
Atlantic Corporation Abridged Case Solution
