INTERNATIONAL EXPANSION OF GRUPO BIMBO - CHALLENGES AND OPPORTUNITIES Case Solution
Grupo Bimbo (Bimbo) was a reputable international baker and a market pioneer in Mexico. In spite of being a well known worldwide baker, Bimbo had a market share of just 4% in the worldwide baking market and was dealing with an obstacle in broadening into the Chinese market. The present case research study focuses on Bimbo's methods, vision, and objective, how it developed itself in Mexico, and changed itself into a worldwide business, the possibilities and challenges it dealt with, and how the monitoring was able to conquer the challenges and capitalize on the options to turn Bimbo into one of the leading baking business in the world.
This is just an excerpt. This case is about Business
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