The world's leading Thai agribusiness corporation and biggest agribusiness financier in China, CP Group, is dealing with another crossroads in China as the nation begins to go through rural reforms.
The problems at hand for Chairman Dhanin Chearavanont is how CP can stabilize its location as a vital financier in China's blossoming farming market with its unstated responsibility to likewise offer assistance and proficiency in food security, innovation, in addition to tasks for rural farmers while still contending versus the growing cadre of domestic and international business competing to get share from its operations in China. Was rural reform going to impede or assist CP's position in China and was CP doing all it could to make the most of these modifications?
PUBLICATION DATE: February 17, 2010 PRODUCT #: 910418-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE